Soul Biz Time!!  This is a quick but a super important tip when it comes to blogging as part of your biz.  I can pretty much guarantee that you’re making this mistake from time to time, or you’ve fallen in the this trap in the past.  I know I used to and now with a simple trick I’ve managed to avoid it again {for the most part, nobody’s perfect}.

The Problem:  Writing NOT for your customers but other professionals.

Look through your recent blog posts.  Maybe even go back 6 months to a year.  How many times do you find that you’re writing things that are really more aimed at people who do what you do rather than people that could use what you do?  Sometimes this can be a bit of a blurry line, but it’s super important to find a way to gain clarity on.

Why is this so important?  When you’re not writing for your prospective clients and customers you’re not connecting to them.  So let’s play pretend for a minute.  Let’s say you’re a Reiki healer and you offer distance and in-home Reiki sessions.  You blog about your biz and Reiki {go you!} as a way to drum up interest.  You look through your blog posts and you see topics like these:

• How to get the most out of a Reiki session
• Reiki session after care
• Meditations on the Reiki symbols
• Reiki for cancer survivors
• Thoughts on Reiki self-attunements

These are great Reiki post ideas but posts 3 and 5 really aren’t for your clients but other Reiki practitioners.

Now, you can have two things happen:  You will have people reading your blog who are both potential clients and either Reiki students or practitioners themselves.  Nothing wrong with that!  But this isn’t who you want to write for.  You don’t want to write for people that are “into Reiki”.  While a lot of people that get Reiki will know about Reiki you want to focus on writing for the casual potential client that knows nothing but who also doesn’t need to know the “insider stuff”.

Someone who gets a Reiki session from you doesn’t need to know about how to draw Sei He Ki or what Dai Ko Myo is all about.  What they want to know is how Reiki benefits them, how it will improve their lives, and how to get the most out of their sessions.

 

The Solution:  Avoid the Pro Trap by writing for someone

When I do my Soul Biz Clarity sessions with my spiritual biz clients one of the big things that we spend time working on is the key to avoiding what I call the Pro Trap.  You must know who your ideal client is.  In all the big fancy online biz courses out there finding your ideal client is part of the beginner process but we get lost in that easily.  The idea behind ideal client profiles is knowing who you’re writing for and we can do this really easily without going through all the stuff these client profiles tend to demand.

1. Think of a former client you really enjoyed working with.  If they were reading this blog post you’ve written would it interest them?  Would it add to the work you’ve done with them in the past?  Would it be relevant for them as a client?
2. Haven’t had any clients yet?  Then think of someone you would love to work with {it’s OK to make them up in your head}.  How old are they, what is their experience with Reiki so far, how much do they know about it before coming to you?  What questions would they have about a Reiki session before and after having one?  Considering these things look over your posts or consider your future posts and see if they are for your client or are they for another professional.

 

Blogging is an important way of letting your clients and customers know more about what you do and how it can benefit them.  Blogging is one of the mini-biz lessons that I share in my 2014 Soul Biz Planner + Workbook.  You’ll also find in there a formula for planning months of blog posts ahead and getting them scheduled so you never have to wonder what the hell you’re going to write about while staring at a blank screen.

 

Now go forth and blog your little soulful heart out! {Follow my blog with Bloglovin}